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For some, the transnational values of K-pop are responsible for its success.
A commentator at the University of California has said that "contemporary Korean pop culture is built on [...] transnational flows [...] taking place across, beyond, and outside national and institutional boundaries." Some examples of the transnational values inherent in K-pop that may appeal to those from different ethnic, national, and religious backgrounds include a dedication to high-quality output and presentation of idols, as well as their work ethic and polite social demeanour, made possible by the training period. which consists of members Kyuhyun, Ryeowook, and Yesung, and Super Junior-M, which became one of the best-selling K-pop subgroups in China.
After a slump in early K-pop, from 2003 TVXQ and Bo A started a new generation of K-pop idols that broke the music genre into the neighboring Japanese market and continue to popularize K-pop internationally today.
With the advent of online social networking services and Korean TV shows, the current global spread of K-pop and Korean entertainment, known as the Korean Wave, is seen not only in East and Southeast Asia but also Latin America, Management agencies in South Korea offer binding contracts to potential artists, sometimes at a young age.
However, the use of English has not guaranteed the popularity of K-pop in the North American market.
For some commentators, the reason for this is because the genre can be seen as a distilled version of Western music, making it difficult for K-pop to find acceptance in these markets. When combining multiple singers, the singers often switch their positions while singing and dancing by making prompt movements in synchrony, a strategy called "formation changing" (Korean: 자리바꿈, Jaribaggum).
One of the most popular songs was "Huimangga" (희망가, The Song of Hope).The first talent contest for rock bands in Seoul was organized in 1968. Some Korean singers gained international popularity. The Kim Sisters, Yoon Bok-hee and Patti Kim were the first singers to debut in such countries as Vietnam and United States.The Kim Sisters became the first Korean group to release an album in the United States, performing in Las Vegas and appearing several times on Ed Sullivan's TV show.The Japanese confiscated the existing changga collections and published lyrics books of their own. military during this time, American and world culture spread in South Korea and Western music gradually became more accepted.The first known Korean pop album was "Yi Pungjin Sewol" (This Tumultuous Time), by Park Chae-seon and Lee Ryu-saek in 1925, which contained popular songs translated from Japanese. The United Service Organizations made it possible for several prominent figures of American entertainment, like Marilyn Monroe and Louis Armstrong to visit the soldiers stationed in Korea.